Sampling and Data Analytics
Mr. Daves has a National and International reputation as an expert in the area of consumer sampling, methodological design, and analytics, as well as consumer predictions. He was director of Polling for the Minneapolis Star Tribune where he developed sophisticated modeling required for political polling accuracy. His analytical expertise and ability to utilize advanced multivariate statistics in a common sense way to address practical business issues is central to his approaches.
In his spare time, Rob is an avid golfer who sports a 9 handicap.