How we turn questions into answers…
Dental Research Specialists. has extensive experience in customer input. We’ve conducted more than 400 studies in research and marketing. Below are highlights of case studies that Dental Research Specialists has conducted.
New Product Evaluation: Today’s dental temporary crown and bridge market is dominated by Bis-acryl materials. A dental manufacturer was interested in developing a new product that had improved properties over the competitive market. The Dental Research Specialists. team worked with the developer to create a four-phase total product evaluation. The evaluation included a target audience assessment, in-field participation of 150 dental offices, participant survey completion, and analysis of overall results. Based on the results, the team had the information they needed to move forward with the best product.
Market Assessment: The debate over the future of traditional impression materials has been ongoing since the introduction of Intra Oral Scanners and chair-side CADCAM technology. A major manufacturer was interested in understanding how and when the transformation would occur from traditional dental impressions to digital. The Dental Research Specialists team developed a comprehensive survey and based on results, the team was able to clearly define the future trajectory of traditional impression materials.
New Product Concept Testing: As a result of the 2020 pandemic, a manufacturer was interested in a low-cost approach to reducing aerosols. The Dental Research Specialists New Product Development team conducted a two-phase concept test using online survey results and field evaluations. Based on results, the DRS team recommended launching the new product into the market.