MSG Research & Consulting is the marketing research division of MSG Minnesota Inc. The research & consulting group was formed in 1997 by the merger of tk associates of Minneapolis, Inc. and N. K. Friedrichs & Associates, Inc. Both companies were founded in 1984 as full-service marketing research firms offering a wide variety of customized research services with emphasis and expertise in brand engagement and voice of the customer tracking, new products, and market assessments. From the outset, tk associates and N. K. Friedrichs earned reputations for high-quality research design, excellent implementation, and thorough data analysis. The merger of these two organizations became the platform for growth and expansion.
Today, MSG Minnesota Inc. comprises Marketing Research, Customer Support Services, and Fulfillment Outsourcing.