Accelerating Growth for Dental Manufacturers through Smarter Market Research
Unmatched access to dental professionals through our exclusive partnership with DSOMarketWatch. Trusted insights from the industry’s most experienced research team.
Ready to thrive in a competitive market?
Experts in Dental Market Research. Your Partners in Growth
With over 25 years of expertise in the dental industry, we use customer insights to help dental manufacturers and distributors better understand their customers. Whether it is Elite, Mid-Market, Emerging DSOs or private practice dental professionals— we help you gather and use customer insights to refine products, services, and strategies.
Where We Turn Questions Into Answers…
At Dental Research Specialists, our mission is to provide dental companies with the opportunity to have the input from dentists, assistants, hygienists and office managers as a way to help them make better business decisions.
We have over 25 years of experience in dental marketing and research. Our team has supported manufacturers, distributors and service providers in launching over 150 new products in the dental professional market. We also have dental marketing experience to assist dental organizations in understanding customer expectations and market opportunities.
Real Insights. Real Results.
Through our exclusive partnership with DSOMarketWatch, we tap into an expansive network of Elite, Mid-Market, Emerging DSOs and over 150,000 dental professionals—to gather meaningful insights from dental professionals to enhance your decision making.
Our Approach
Strategic Research with Clinical Precision
Our approach blends rigorous qualitative and quantitative research with deep dental market expertise. whether you’re targeting small & emerging groups, mid-market networks, or elite DSO decision makers or want to speak directly with a private practice clinician, we deliver insights that lead to strategic product and marketing decisions.
Methodologies:
Qualitative Research
Dig deep into motivations, perceptions, and emotional drivers.
- In-Depth Interviews (IDIs): One-on-one sessions with dental professionals to explore nuanced insights.
- Focus Groups: Collaborative discussions to uncover shared themes and contrasting perspectives.
- Ethnographic Studies: Observe behaviors and workflows in real clinical environments.
- Online Bulletin Boards & Diaries: Track thoughts and behaviors over time for longitudinal insight.
- Customer Journey Mapping: Understand how buyers interact with your brand at every stage.
Quantitative Research
Back your decisions with statistically valid data.
- Product Evaluations: Product placements that allow the development team to optimize design and determine if products meet customer expectations prior to launch.
- Online Surveys: Fast, scalable insights across wide audiences with customizable targeting.
- Concept Testing: Validate product ideas, messaging, and visuals before launch.
- Pricing Studies: Determine optimal pricing to maximize market share and profitability.
- Segmentation Studies: Group your audience based on behavior, need states, or emotional drivers.
- Tracking Studies: Monitor brand, message, and product performance over time.
Custom & Strategic Programs
Tailored research to match your business goals.
- Voice of the Customer Programs: Ongoing access to feedback from dental professionals.
- Go-To-Market Validation: From channel strategy to salesforce effectiveness.
- Portfolio Optimization: Align product offerings with current and future market needs.
- KPI & Performance Metrics: Evaluate ROI, user satisfaction, and strategic alignment.
In addition, we’ve conducted more than 300 dental studies across almost every product category for such things as new product evaluations, market assessments, and new product concept testing. You can learn more about our case studies by visiting our:
Why we are different?
At Dental Research Specialists, we specialize in delivering customer insights that empower dental manufacturers and distributors to make more informed, targeted decisions. Unlike traditional market research firms, we don’t rely on a narrow pool of key opinion leaders—instead, we capture a broad and authentic range of voices from across the dental landscape. Whether you’re focused on Elite, Mid-Market, or Emerging DSOs, or private practice professionals, we help you uncover the insights that matter most. Our approach enables you to tailor strategies with precision, segmenting data by factors like role, tech stack, organization size, specialty, or even practice maturity. The result? Actionable intelligence that helps you refine products, services, and messaging, so you stay aligned with what your customers actually need.
Let’s Partner to Drive Your Next Success.
Schedule a meeting today.