FOR IMMEDIATE RELEASE
DSOMarketWatch and Dental Research Specialists Partner to Launch Strategic Market Research Solution for the Dental Industry
New Jersey – May 2025 – DSOMarketWatch, the leading provider of dental industry data through its trusted DSODirectory and SOLOPracticeData platforms, today announced a strategic partnership with Dental Research Specialists, a leading dental research firm with over 25 years of experience, to launch a powerful new Market Research Solution designed specifically for dental manufacturers and distributors.
This new service combines DSOMarketWatch’s proprietary data on Elite, Mid-Market and Emerging DSOs and over 150,000 dental professionals with Dental Research Specialists expertise in customer insights to deliver a solution that eliminates guesswork. Empowering dental organizations to make smarter, faster, more informed business decisions, and improve overall business performance.
“We’re excited to bring this powerful solution to market,” said Scott Clements, Founder of DSOMarketWatch. “By combining our unmatched data assets with Dental Research Specialists capabilities, we’re enabling companies to move beyond assumptions and make strategic decisions grounded in real customer insight.”
Custom-Built for the Dental Industry
This solution is specifically designed to support marketing and product teams in:
- Generating Quantitative & Qualitative Insights to understand what drives behavior among DSOs and Solo practices. DSOMarketWatch robust data allows Dental Research Specialists to provide customer input from key target audiences and staff members within the practice.
- Conducting Market Assessments & Concept Testing to identify market opportunities and test product concepts before prototype development.
- Optimizing New Product Development & Placement to evaluate product performance through real-time feedback and purchase intent.
- Strengthening Go-to-Market Strategies to optimize product positioning, pricing, and post-launch monitoring of salesforce effectiveness with DSOs and Solo practices.
“Dental manufacturers are under pressure to innovate and grow—without wasting time or resources,” said Mark DeTorre, COO of Dental Research Specialists. “This partnership allows us to gain insights from key individuals within DSOs and solo practice owners that allow manufacturers to make better business decisions.”
Together, DSOMarketWatch and Dental Research Specialists are setting a new standard for how the dental industry accesses and applies customer insights to drive business growth. This offering is immediately available for companies seeking to optimize their marketing strategy, validate product concepts, and strengthen their position in an increasingly competitive market.
For more information contact:
Sarah Zuniga
VP- Operations
Dental Research Specialists
Dental Research Specialists is a subsidiary of MSG Minnesota Inc.