Founder & COO
MSG was founded on the underlying vision of sound analytical and business processes to ensure the highest level of business success. We combine this with a passion for the customer to assist our clients in building brands and long-term sustainable business growth.
Applied Experience
Mark is a proven dynamic and creative leader that applies strategic thinking, business acumen, and a passion for the customer to lead organizations to deliver unique and sustainable brand propositions that deliver strong results.
He has been in the dental industry since 1990 and has worked and consulted for Fortune 100 dental organizations.
- Helped organizations develop a sustainable and long-term vision by providing 30 years of market experience developing partnerships and alliances, managing acquisitions, and creating portfolio strategy.
- Has created, developed and maintained brand management strategy and execution activities at the corporate and product levels. Extensive experience in developing brand identity, voice and message, core values, and the ongoing activities necessary to make the brand live in the marketplace.
- Provide a turn-key operation for start-ups, international organizations, or US based companies with limited internal resources. Extensive experience in utilizing company resources, the MSG team, and vendor partners to manage the complete process from product concept through post-launch measurement. This includes market research, product positioning, branding, marketing and sales implementation, infrastructure design and development, as well as ongoing metrics.